AIR CARGO ADVANCED MARKETING

AIR CARGO ADVANCED MARKETING

Since 1977, IATA has developed cargo agent training with the help of experts from member airlines and associations. This course uses our expertise to provide knowledge on cargo rating principles and Air Waybill completion, as well as basic marketing procedures. This course is the ideal way for you to refresh your knowledge and learn new skills for career development.

Duration : 160 – 200 Hours

Certificate Accreditation: IATA

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Description

What you will learn

Upon completing this course you will have the skills to:

  •  Apply advanced construction and combination principles for unpublished rates
  • Calculate rates and charges for mixed consignments, Unit Load Devices (ULDs) and complete
    air waybill
  •  Describe and use pricing strategies
  •  Determine an advertising budget and plan, selecting advertising media channels

Key topics:

  • Basic cargo rating principles and currency regulations: conversion rates, rounding off procedures
    and construction rates
  • Combining rates and charges, mixed consignments, declaration of the goods and Air Waybill
    completion
  •  Identifying the needs of the shipper and the consignee for developing a reliable and affordable
    transportation system
  • Applying traditional and digital advertising techniques with an airfreight industry focus

This training is the natural continuity of the Cargo Introductory course

Who should attend:

This course is recommended for:

  •  Sales and marketing staff at cargo agents and air freight forwarders (consolidators)
  • Sales, reservations, and acceptance staff at airlines and manufacturers
  • Junior and middle management staff at cargo agents, airlines, and freight forwarders

Certificate awarded:

An IATA Certificate is awarded upon successful completion of the final examination.

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