Through lectures and interactive exercises, you will gain a comprehensive and practical insight into advanced air cargo
business development. You will make executive-level decisions as part of the innovative learning
methodology, drawing on your experience and knowledge acquired during the diploma program
to achieve the desired business objectives.

What you will learn:

Upon completion of this training program, you will be able to:

• New entrants to the air cargo industry
• Employees from other areas to be deployed in air cargo sales or operations
•  Junior agents, interns, counter clerks, operations personnel
•  Cargo agents/Forwarder staff

Key Topics:

• Air cargo business and industry terms
• Stakeholders: shippers, forwarders, consignees
•  Introduction and overview of the air cargo market (incl. COVID-19) developments
•  Key forces affecting competition within the industry
•  Demand/capacity forecasting and handling of overbookings
•  Basic principles of air cargo customer service

Who should attend:

• Recognize the current developments in air cargo markets
• Discuss successful strategies in crises and recovery periods
•  Utilize important air cargo documents including Air Waybill
•  Sell and establish long-term relationships
•  Discuss the delicate balance between demand and supply for effective management of revenue and
  contribution
•  Relate the obligations and rights of a claimant