Professional Certificate For Hospitality Sales and Marketing

At the completion of this course, students should be able to:

1. Distinguish marketing from sales and identify trends that affect marketing and sales in the hospitality industry.
2. Identify and describe the key steps of a marketing plan.
3. Summarize the duties and responsibilities of positions typically found in a hotel marketing and sales office.
4. Describe the five steps of a presentation sales call.
5. Explain the basics of effective telephone communication and describe various types of outgoing and incoming telephone calls related to the marketing and sales function.
6. Describe internal marketing and sales.
7. Explain the role of advertising, public relations, and publicity in reaching prospective guests.
8. Summarize how hospitality properties are meeting the needs of business travelers.
9. Explain how hospitality properties are meeting the needs of leisure travelers.
10. Describe travel agencies and the travelers they serve.
11. Summarize how hotels market and sell to meeting planners.
12. Identify considerations for marketing hospitality products and services to international travelers and other
13. special segments such as honeymooners, sports teams, and government travelers.
14. Summarize trends affecting the food and beverage industry, and describe positioning strategies and techniques for restaurants and lounges.
15. Explain how hotels market and sell catered events and meeting rooms.

Course Duration

1. • 1 Day

Course Certification

1. • This course is certified by Inspire