Certified Wholesale & Retail Manager (CWRM)

The Certified Wholesale & Retail Manager (CWRM)® certification is designed for individuals seeking career growth and professional recognition in the wholesale and retail industry. Serving as the second step in the Wholesale and Retail Operations learning pathway, this program enhances learners’ personal development while supporting workplace succession planning and career-level employment opportunities.

This qualification provides learners with the skills and competencies needed to excel in areas such as operations, administration, supply chain, merchandising, stock control, and visual display management. Participants will develop a comprehensive understanding of customer behavior, sales processes, product knowledge, and promotional strategies—while also strengthening their communication, teamwork, and research skills.

The wholesale and retail environment involves a wide range of processes, from procurement to customer service, and requires skilled professionals who can manage stock flow, reduce losses, build customer trust, and ensure organizational success. The CWRM® certification, valid for life, helps professionals advance within the sector or transition into new areas of specialization.

Course Modules

• Module 1 – Wholesale & Retail Operations

  • Segmenting the wholesale and retail sector

  • Understanding stock flow and sales processes

  • Shrinkage and loss prevention

  • Identifying products, ranges, and features

  • Customer interaction, complaint handling, and sales closing

  • Promotional strategy and display management

• Module 2 – Business Communication

  • Effective oral and written communication

  • Research, analysis, and presentation of findings

  • Teamwork and occupational learning strategies

  • Understanding and interpreting texts

  • Writing for specific purposes and contexts

  • Editing and improving written communication

Exam Information

• Pattern: 70 Multiple Choice Questions

• Passing Score: 80% (56/70 correct)

• Duration: 60 Minutes

• Format: Online, non-proctored (valid for 8 months)

• Attempts: 2 per voucher (new voucher required after 2 attempts)

• Certification Validity: Lifetime

Target Audience

• Salespersons, sales assistants, and representatives

• Cashiers and checkout operators

• Merchandisers and office clerks

• Wholesale and supply chain managers

• Finance and administration staff

• Trade union officials