The CSMP® program equips professionals with the tools and strategies to maximize business performance through effective sales and marketing techniques. Participants will learn innovative, low-cost, and high-impact marketing tactics to increase business exposure, boost sales, and improve organizational branding.
The certification emphasizes body language mastery, dynamite sales presentations, and strong customer relationship building, ensuring participants can establish trust and credibility with clients. In addition, the course covers modern approaches to social media marketing, internet marketing, branding, and telemarketing, helping learners adapt to evolving industry trends.
Earning the CSMP® designation allows professionals to add the title (e.g., Mark Peter, CSMP®) to their credentials, reinforcing their reputation as skilled sales and marketing experts. The program is designed by experienced industry professionals and ensures participants master the core competencies required to succeed in today’s competitive business environment.
By completing this certification, learners will:
Gain professional recognition in sales and marketing.
Learn practical and cost-effective strategies to promote business growth.
Develop skills in body language, presentations, and relationship-building.
Leverage digital and social media platforms to drive business success.
Acquire branding, internet marketing, and telemarketing expertise.
Course Outline
Module 1 – Marketing and Sales
Defining Marketing
Recognizing Trends
Market Research
Strategies for Success
Mission Statements
Brochures & Trade Shows
Developing a Marketing Plan
Increasing Business & Saying No to New Business
Advertising & Networking
Module 2 – Body Language
Understanding Body Language
Personal Space Awareness
Facial Expressions and Body Signals
Mirroring and Leading Techniques
Posture and Professional Image
Dressing for Success
Handshakes and Role-Play Activities
Module 3 – Dynamite Sales Presentations
Preparing Proposals & Formats
Organizing Thoughts & Editing Tips
Professional Presentation Skills
The Handshake & Business Etiquette
Elements of Successful Presentations
Dressing and Presenting Appropriately
Module 4 – Building Relationships for Success in Sales
Customer-Centric Selling
Influences on Relationship Building
Effective Disclosure & Communication Skills
Non-Verbal Cues and Networking Skills
Small Talk, Mingling, and Handshake Etiquette
Module 5 – Marketing with Social Media
Introduction to Social Media in Marketing
The Marketing Mix & Social Media Plans
Building Internal and External Communities
Social Media Metrics & Trend Analysis
Damage Control Strategies
Using Facebook, LinkedIn, Twitter, YouTube, Blogs & Vlogs
Specialty Sites (Pinterest, Yammer)
Social Media Management Tools
Module 6 – Basic Internet Marketing
Defining Internet Marketing
Developing Internet Marketing Plans
E-mail Marketing & SEO Basics
Online Advertising Strategies
Module 7 – Telemarketing
Verbal Communication for Sales Calls
Building Trust Over the Phone
Negotiation Techniques
Pre-Call Planning & Script Development
Handling Phone Tag and Callbacks
Following Up and Closing Sales
Module 8 – Branding
Defining and Positioning a Brand
Creating Mission, Vision, and Style
Developing Brand Identity, Name & Slogan
Living the Brand and Customer Connection
Launching and Measuring Brand Success
Using Scorecards, SWOT, and Middleton’s Brand Matrix
Target Audience
Corporate Members (Sales Managers, Marketing Managers, Executives)
Small Business Owners and Managers
Consultants seeking validation and credibility
Service Providers
Sales Representatives, Account Managers, Business Development Professionals, Distributor Representatives
Exam Information
Duration: 1 Hour (60 Minutes)
Pattern: 80 Multiple Choice Questions (Pass mark: 80% – 64 correct answers)
Format: Online, non-proctored; available anytime within 8 months
Attempts: Voucher valid for 2 attempts (additional voucher required if not passed within 2 attempts)
Certification Validity: Lifetime
Accreditation: GAQM (Global Association for Quality Management)
