Offer Sale!!
OBJECTIVES:
At the completion of this course, students should be able to:
• Distinguish marketing from sales and identify trends that affect marketing
and sales in the hospitality industry.
• Identify and describe the key steps of a marketing plan.
• Summarize the duties and responsibilities of positions typically found in a
hotel marketing and sales office.
• Describe the five steps of a presentation sales call.
• Explain the basics of effective telephone communication and describe various
types of outgoing and incoming telephone calls related to the marketing and
sales function.
• Describe internal marketing and sales.
• Explain the role of advertising, public relations, and publicity in reaching
prospective guests.
• Summarize how hospitality properties are meeting the needs of business
travelers.
• Explain how hospitality properties are meeting the needs of leisure travelers.
• Describe travel agencies and the travelers they serve.
• Summarize how hotels market and sell to meeting planners.
• Identify considerations for marketing hospitality products and services to
international travelers and other
• special segments such as honeymooners, sports teams, and government
travelers.
• Summarize trends affecting the food and beverage industry, and describe
positioning strategies and techniques for restaurants and lounges.
• Explain how hotels market and sell catered events and meeting rooms.
