Overview of Master of Arts in Marketing in Marketing
Though MA programs differ by school, you can generally expect to receive in-depth instruction on key points in international marketing as well as integrated marketing communication strategies like advertising, promotions, and public relations. Students may also receive an understanding of Social Media Marketing, Customer Relationship Management (CRM), Telemarketing, Branding and overall marketing strategy.
Virtually everybody in sales today sells over the phone at least part of the time. Perhaps it is time for you to evaluate how you use the telephone and where it fits into your sales and marketing mix. This MA program will show you how the telephone can supplement, enhance, and sometimes replace other means of marketing and selling, and how this personal approach can dramatically increase your sales success. We will also talk about how to hone your communication skills, your ability to persuade, and techniques to personalize each sales call.
The course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This one-day course includes sessions on search engine optimization, e-mail campaigns, pay-per-click advertising, and more.
While many companies promise to deliver an incredible customer experience, some are better at delivering than others. This MA is also designed around six critical elements of customer service that, when the company lives them, bring customers back to experience service that outdoes the competition.
MBA Degree Requirement
Applicants must have a recognized Bachelor’s degree in any discipline from an accredited college or university; Postgraduate Diploma or a recognized Graduate Certificate; or a recognized Diploma and 2 years work experience.
Delivery Mode
Self E-Learning
