This short course provides a comprehensive overview of marketing principles tailored specifically for the hospitality industry. Participants will explore the unique challenges and opportunities facing hospitality businesses in today’s competitive landscape. Through a combination of theoretical frameworks and practical case studies, learners will gain insights into effective marketing strategies to attract and retain customers, enhance brand loyalty, and maximize revenue.

Topics covered include segmentation, targeting, positioning, digital marketing, social media strategies, reputation management, and customer relationship management. By the end of the course, participants will be equipped with the knowledge and tools to develop and implement successful marketing campaigns that drive business growth in the dynamic hospitality sector.

Duration: 20 Hours