Course Overview
Webinars are a cost-effective way to reach a large audience. They are ideal for marketing new products or services, training employees, demonstrating processes, sharing information, and conducting meetings with participants located anywhere in the world. As an interactive form of communication, webinars provide an engaging environment for learning, collaboration, and knowledge sharing.
This workshop focuses on creating impactful webinars that foster meaningful interaction between presenters and audiences. Participants will develop the skills required to plan, promote, host, and facilitate successful webinars that effectively communicate ideas and achieve organizational objectives.
Workshop Objectives
- Define webinars and their purpose
- Choose the most appropriate webinar format
- Prepare effectively for webinars
- Avoid common webinar mistakes
- Understand how to engage and interact with target audiences
- Conduct successful post-webinar follow-up activities
Course Outline
Module One: Getting Started
- Workshop Objectives
- Action Plan
- Evaluation Form
- Pre-Assignment
- Pre-Test
Module Two: What Can a Webinar Do?
- Marketing to Prospective Customers
- Training or Teaching
- Demonstrations and Presentations
- Information Sharing
- Practical Illustration
- Review Questions
Module Three: Successful Webinar Criteria
- Passion and Enthusiasm
- Value Creation
- Knowing Your Target Audience
- Grabbing and Keeping Attention
- Practical Illustration
- Review Questions
Module Four: Find the Right Format
- Tailor It to Your Audience
- Pre-Recorded Webinars
- Live Webinars
- Two-Person Team Approach
- Practical Illustration
- Review Questions
Module Five: Marketing and Social Media
- Blog Posts and White Papers
- Email Marketing
- Offering Exclusive Deals
- Hashtags and Social Media Promotion
- Practical Illustration
- Review Questions
Module Six: Leading Up to Your Webinar
- Reminder Emails
- Practice and Rehearsal
- Testing Technology
- Inserting Solicited Questions
- Practical Illustration
- Review Questions
Module Seven: Drive Up Registration
- Avoiding Spam Filters
- Creating a Great Title
- Soliciting Questions
- Designing the Registration Page
- Practical Illustration
- Review Questions
Module Eight: Presentation Tips
- Show, Don’t Tell
- Sharing Your Desktop
- Using Strong Visuals
- Scripting Your Presentation
- Practical Illustration
- Review Questions
Module Nine: Interacting with Your Audience
- Polling and Surveys
- Answering Solicited Questions
- Interactive Activities
- Q&A Sessions
- Practical Illustration
- Review Questions
Module Ten: Mistakes to Avoid
- Technical Issues
- Ignoring Your Audience
- Lack of Audience Participation
- Poor Timing
- Practical Illustration
- Review Questions
Module Eleven: Post-Event Activities
- Contacting No-Shows
- Follow-Up Emails
- Creating a Call to Action
- Making Content Easy to Share
- Practical Illustration
- Review Questions
Module Twelve: Wrapping Up
- Words from the Wise
- Lessons Learned
