Course Outline
Module 1 – Marketing and Sales
- Defining Marketing
- Recognizing Trends
- Market Research
- Strategies for Success
- Mission Statements
- Brochures
- Trade Shows
- Developing a Marketing Plan
- Increasing Business
- Saying No to New Business
- Advertising
- Networking
Module 2 – Body Language
- Body language
- Give me some space!
- What’s your face saying?
- What’s your body saying?
- Mirroring and leading
- Monitoring your posture
- Dressing up
- Shaking hands
- Role plays and interactive activities
Module 3 – Dynamite Sales Presentations
- Getting down to business
- Writing your proposal
- Getting thoughts on paper
- Proposal formats
- Expert editing tips
- The handshake
- Getting ready for your presentation
- Elements of a successful presentation
- Dressing appropriately
- Presentations
Module 4 – Building Relationships for Success in Sales
- Focusing on your customer
- What influences people in forming relationships?
- Disclosure
- How to win friends and influence people
- Communication skills for relationship selling
- Non-verbal messages
- Managing the mingling
- The handshake
- Small talk and networking
Module 5 – Marketing with Social Media
- What is social media?
- Understanding the marketing mix
- Developing a social media plan
- Building your social media team
- Using social media to build internal communities
- Analyzing your impact with metrics
- Keeping on top of the trends
- Damage control
- Using Facebook, LinkedIn, and Twitter
- Building a blog or vlog (including using YouTube)
- Using specialty sites (e.g. Pinterest and Yammer)
- Using social media management tools
- Launching your plan
Module 6 – Basic Internet Marketing
- Defining Internet marketing
- Creating an Internet marketing plan
- Extending your influence
- E-mail marketing
- Search engine optimization (SEO)
- Advertising online
Module 7 – Telemarketing
- Verbal communication
- To serve and delight
- Exceptional things about telephone sales
- Building trust
- Negotiation primer
- Communication essentials
- Developing your script
- Pre-call planning
- Phone tag and call backs
- Following up and closing the sale
Module 8 – Branding
- Defining branding
- Creating a mission and vision
- Positioning your brand and developing your style
- Developing a brand name and slogan
- Creating a visual identity
- Living your brand and connecting with customers
- Launching your brand
- Taking your brand’s pulse
- Measuring brand health with a balanced scorecard, SWOT analysis, and Middleton’s brand matrix
- Interpreting evaluation results
